The 2025 National Finals of the the National Collegiate Digital Trade Comprehensive Ability Competition recently concluded successfully. After intense preliminary and provincial rounds, the graduate student team "Heng Nei Xiang Bu Gan Liao Tian" and the undergraduate team "Zui Ba Jia Ren Cheng Shuang Dui" of China-ASEAN School of Economics stood out in the regional selection round with their outstanding performances, advancing to the national finals. In this year's competition, teams from our school achieved remarkable results: one national second prize, one national third prize, three regional first prizes, five regional second prizes, and eight regional third prizes. Notably, the graduate team "Heng Nei Xiang Bu Gan Liao Tian" earned the "1688 Digital Innovation Star" special award for exceptional performance. Additionally, our school was honored with the Outstanding Organization Award for this competition.

The graduate student team "Heng Nei Xiang Bu Gan Liao Tian" at the award ceremony of Zhejiang University

The undergraduate student team "Zui Ba Jia Ren Cheng Shuang Dui" at the award ceremony held at Yindu Hotel in Yiwu

Associate Professor Chen Weihong (5th from left) receives the Outstanding Organization Award

The competition was founded by the China Academy of Digital Trade of Zhejiang University and jointly hosted by 33 universities from 31 provinces across China. It received support from multiple enterprises and organizations, including 1688.com, Alibaba's B2B wholesale and sourcing platform, Zhejiang China Small Commodities City Group Co., Ltd., Zhejiang Jiuling Brush Co., Ltd., as well as the Foreign Affairs Office of Zhejiang Province and the Foreign Affairs Office of Hangzhou. Since its launch in January 2025, the competition has successfully completed three stages: preliminary rounds, provincial rounds, and the national finals. The event featured four tracks: the 1688 College Student AI Entrepreneurship Competition, the Yiwu Small Commodities City AI+ Innovation and Entrepreneurship Competition, the NioNi Cross-border Live Streaming Competition, and the Oriental Cup Silk Road E-commerce Innovation and Entrepreneurship Competition for International Students in China.

Among them, the 1688 College Student AI Entrepreneurship Competition leverages the resources of the 1688 platform, focusing on light entrepreneurship. Participating teams use the 1688 platform as their supply chain foundation to engage in light entrepreneurship (including cross-border e-commerce sellers, content e-commerce entrepreneurs, private domain store owners, etc., with no restrictions on the entrepreneurship platform). This year's 1688 College Student AI Entrepreneurship Competition attracted 1,200 teams from nearly 300 universities across 31 provinces. Ultimately, 121 teams from 78 institutions, including Xi' an Jiaotong University, advanced to the national finals. The "Heng Nei Xiang Bu Gan Liao Tian" team, guided by Assistant Professor Jiang Shiqi and Associate Professor Wei Sufang from our school (members include Du Zhaoran, Ouyang Xuanlin, Li Shang, Huang Meiyuan, and Qin Yingying), performed outstandingly and won both the second prize in the national finals of the Digital Trade Competition "1688 College Student AI Entrepreneurship Competition" and the "1688 Digital Innovation Star" award. In this competition representing the highest level of digital trade among Chinese college students, our school's team overcame numerous challenges, earning unanimous recognition from the judges with their solid professional foundation, brilliant proposal design, and excellent on-site performance.

National Second Prize Certificate for 1688 College Student AI Entrepreneurship Competition

The Yiwu Small Commodities City AI+ Innovation and Entrepreneurship Competition leverages the resources of the Yiwu China Small Commodities City Chinagoods platform, focusing on the operation of AI-powered standalone websites. Teams that qualify for the national finals are randomly matched with market operators and engage in one-on-one collaboration to complete practical tasks such as product listing, store management, and AI tool application on the Chinagoods platform (including the Chinese site and standalone site) using corporate accounts. This approach achieves "promoting practical skills through real-world challenges and driving innovation through hands-on experience" in a genuine digital trade environment. This year's Yiwu China Small Commodities City AI+ Innovation and Entrepreneurship Competition attracted 2,295 teams from 30 provinces and 309 universities. Ultimately, 105 teams from 76 institutions, including Peking University, advanced to the national finals. The "Zui Ba Jia Ren Cheng Shuang Dui" team (led by Associate Professor Chen Weihong, with members including Guo Jiaqi and Cheng Ziyi; Zhang Guoyu; and Rong Zihan) excelled and won the third prize in the national finals of the Digital Trade Competition "Yiwu Small Commodities City AI+ Innovation and Entrepreneurship Competition".

National Third Prize Certificate for AI+ Innovation and Entrepreneurship Competition at Yiwu Small Commodities City

Since March 2025, the National College Students 'Digital Trade Comprehensive Competency Competition has been officially recognized by education departments or higher education associations in Guangxi Zhuang Autonomous Region, Heilongjiang Province, Gansu Province, Henan Province, and Jiangsu Province. On May 23, the "2nd Round General Higher Education Institutions College Students' Business Competition Index" was released at the 9th Forum on Teaching Development and Innovative Talent Cultivation for University Teachers in Changchun. In this newly published index list, the National Collegiate Digital Trade Comprehensive Ability Competition has been successfully included in the Business Competition Index Catalogue. This recognition highlights the competition's leading role in cultivating talent in the digital trade field, while also reflecting the high public acclaim for its authority, professionalism, innovation, and practicality. The competition's distinctive disciplinary characteristics, high-level event organization, and significant educational outcomes have solidified its position as a benchmark in the industry.

The China-ASEAN School of Economics prioritized this event, rigorously selecting participants and providing tailored training and guidance. Through engagement in the high-level Digital Trade Competition, students honed practical skills in authentic cross-border business scenarios, achieving seamless integration of theoretical knowledge with industry practice. This process significantly enhanced students 'innovative thinking, cross-border operational capabilities, and global perspectives in digital trade. The award-winning achievements demonstrate the effectiveness of the school's training method that emphasizes innovation and hands-on practice, laying a solid foundation for continuously empowering students and cultivating high-caliber professionals capable of leading China's digital trade development.

Written by Chen Weihong, Du Zhaoran, Cheng Ziyi

Translated by AI

Proof Read by Yu Na, Chen Yanyang

Edited by Gan Ziying

Reviewed by Gong Zheng