Insights-英国365公司/经济学院/中国—东盟金融合作学院

Academics and Research

Insights

26 2024/02

Wei Helin, Liang Qingya, Li Hong, He Hui：Network Marketing Strategy of Zhuang Culture Brand in Guangxi Based on 4Ds Model

Abstract: Guangxi Zhuang cultural brand plays an important role in driving Guangxi’s economic growth and strengthening its cultural self-confidence, and can also be used as a reference for other ethnic minorities' cultural dissemination and regional economic development. By combing the research on minority cultural brands and their network marketing at home and abroad, it is found that there a...

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